This is a Multi-Purpose Text Section
As mentioned before, these text sections are multi-purpose. At this point on the page, we've highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.
A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader's mind (e.g. "will this really work for me?") in text sections like this.
Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.
You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.
Main Benefit
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Our Best Features
The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.
- 1Describe the 1st chapter, module or part of your product here. Try to keep the description concise but interesting. It's better to say something interesting in few words than to try and describe every aspect of something at the risk of boring your reader.
- 2Think of "teaser" when writing these descriptions. A good description gives a hint about your product. It makes the reader curious, but it leaves a gap - a little mystery - instead of revealing everything.
- 3You can add as many chapters as you need. Just duplicate the entire columns row to add new chapters/modules and adjust the text accordingly. The list shouldn't feel endlessly long, but don't shy away from presenting a dozen chapters.
The Best Time to Start Getting {Benefit} is Now!
This is your main product purchase section on the page. Here is where you add your strongest call to action. Remind your reader of the main benefit that your produt will bring to their lives and tell them in no uncertain terms to click that button and get started.
5 Simple Steps to...
Boost Your Website's Conversion Rate
Secure Checkout
The Feature Highlights
Feature Heading 1
Use this section to highlight the main features and/or main benefits of your product.
Second Feature Heading
This section is designed to give your visitor a quick overview of the highlights that set your product apart.
Another Feature Title
It's important that this section is easily skimmable. Leave more in-depth descriptions for later.
4th Feature Heading
You can easily duplicate this layout to add more features or remove a row to highlight fewer features.
Please follow the next steps:
- 1Step 1. Title Goes Here
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Amazing Results with Product Name
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FAQ
We've shared some of our frequently asked questions to help you out.
- product delivery
- warranty & registration